Try a 30-Minute Exercise to Kick-Start your Thinking.

Sometimes just getting started is the hardest part.

Especially these days—when working from home means that the intersecting, urgent obligations seem to crowd out that all-important, but non-urgent, time to just simply think.

For those of you who are struggling to focus and get some organizational thinking started, here is a 30-minute exercise to try that will get the juices flowing, and get your strategic thinking started regarding:

I first published this on LinkedIn. If you’d like my help with this exercise, please get in touch.

Exercise: If you need to think about your brand

This exercise is for those of you struggling to focus and get some organizational thinking done during these difficult times.

Start a new document and save it with title: “Our Brand Next Year.” Next, finish the following sentences in at least three different ways:

• If asked, our clients or customers would describe the impact of our work on their lives as…

• If a staff member or supplier was trying to convince a professional acquaintance to apply for an open position at our organization, they would attempt to persuade them by talking about how much we…

• When thinking about the impact we make, it’s because our organization is the only one that can…

Congratulations! You’ve just started some thinking on which you can begin to build a re-branding project.

If you’d like my coaching help to push this exercise into a fully-realized plan, please get in touch.